Corporate identity
Vivalogo Logo Library
A corporate identity is the physical manifestation
of the brand. In general, this
amounts to a logo (logotype
and/or logogram) and supporting devices commonly assembled within a
set of guidelines. These guidelines govern how the identity is applied
and confirm approved colour palettes, typefaces, page layouts and other
such methods of maintaining visual continuity and brand recognition
across all physical manifestations of the brand.
See also: marketing, brand, brand equity, brand management, corporate logo